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Herbert J. Clifford

Clifford Marketing

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© Copyright 2000 - 2008
by Herbert J. Clifford


Clifford Marketing
140 North Street
North Weymouth, MA 02191

(781) 337-1393





Herbert J.Clifford  

Thirty-five years of entrepreneurial endeavor have provided Herb Clifford the opportunity to develop unique skills in the areas of Marketing, Management and Sales. 

In the mid 1970's, he formed Media Concepts, Inc. and launched The Real Estate Advisor with 25,000 circulation. It was one of the first free real estate papers of its kind serving Boston and the South Shore.  In the early 1980's he became an owner of Weymouth Publications, Inc. which consisted of two newspapers, the Weymouth News and Braintree Forum as well as a design and typesetting company, South Shore Type. Over a five-year period he increased revenues almost eight fold.

In the mid 80's, after selling his interests in Weymouth Publications, Inc., Clifford was sought by South Shore business people to handle advertising and public relations projects and budgets.

Today he serves as a consultant and advisor to small businesses in the areas of Marketing, Management and Sales. He has written numerous articles and news stories including “Automation - A Marketing and Sales Weapon”, “ISO Certification - the Good Housekeeping Seal of Approval for the 90’s” and “A Sensible Strategy for Troubled Businesses”. As a facilitator and trainer he has conducted seminars including: "Dynamic Strategic Thinking", "Successful Public Relations", "Marketing That Works", "Integrating Your Fundraising Program" and “Lead Generation".

Clifford has served as Vice President of Marketing for the Sales and Marketing Executives of Greater Boston and Editor of the SME newsletter Prospect. He received recognition from SME for outstanding performance in 1992, was the Sponsorship Chairperson for the 8th Annual International Sales and Marketing Conference at the Hynes Auditorium Feb. 1992 and assisted with "Sell '93, The Conference for High Performance Sales and Marketing", World Trade Center, October 1993. 

Clifford has also served as an Adjunct Professor and Business Consultant for Boston University's Metropolitan College, Center for Management Development.

Formerly, he was a member of the Society for Marketing Professional Services, the Weymouth Industrial Association, the South Shore Chamber of Commerce, and the Taunton Chamber of Commerce. He is presently a member of the Newmarket Business Association and an advisory Board Member of the Boston Area Health Education Center.

Clifford has been active in his community. He is a founding member of the Town of Weymouth Scholarship Committee, Vice Chairman 1992; former President Weymouth Rotary 1987-1988 and is a former Board Member - "Friends of the Weymouth Council on Aging". 

He graduated with High Honors from University of Massachusetts/Dartmouth with a degree in Business Management.