|
Strategic Thinking
and Planning for Growth
Strategic Planning is as much an art form as a
discipline. Setting the stage for people to think outside the box while not
falling into a black hole - and giving those individuals the confidence and
the comfort level to bring out their best performance takes a master
facilitators skills. Companies looking for a fresh approach and to refocus
their efforts can benefit from the strategic review and planning process.
Click for further information
Clifford Marketing in conjunction with Martin Associates
Business Consulting Group offers a 2-day seminar that can be done off site or
at your facility.
Geared specifically to address a company’s growth, the
seminar takes you through a S.W.O.T. analysis. It evaluates strengths,
weaknesses, opportunities and threats. It can be applied on various company
levels from top executives to management and staff teams. Most important, it
provides an opportunity to develop new ideas, strategies and to begin the
planning process in a structured environment.
While your company’s
objectives will shape the final program’s content the following outline
depicts some of the issues that are addressed in this 2-day seminar.
Overview of Strategic
Thinking
What it is.
Why it is market driven
Why it is critical for success.
The Steps of Strategic
Planning
The ground rules for cooperative ventures
How to develop a suitable mission statement.
Creating Synergy
Industry and
Competitive Analysis
How to determine who has the competitive
advantage and why.
Critical Work Process
Why it is important to have in-depth
knowledge of how your company operates.
How to formulate and communicate a work
process statement.
Understanding Your
Corporate Future
How to use strategic thinking and long-range planning to survive, grow and
profit.
A
Model for Strategic Thinking
The key tasks and processes necessary for formulating strategic action
plans. Identify and address those issues that will provide a competitive
advantage and promote growth and profitability.
Outlining the model for implementation
What
kind of company are you?
Product, Sales or Marketing
The
New Marketing
-
Direct
-
Integrated
-
Optimized
|
If you would like
more information contact Herb Clifford at Clifford Marketing 781-337-1393 |
